Sales and Communication Tip

Understanding Human Motivations and Why People Buy. As you read the list below think about your own business, product or service. How many of these reasons are applicable to your product? Are there more than you might be thinking about? Are you doing a good enough job connecting these reasons and emotions to the benefits of your product? Use the list below to stir your creative thought process on how you can connect the needs of more people with your product or service. - Darren Hardy 51 Reasons Why People Buy By Jay Conrad Levinson, Author of "Guerrilla Marketing" Perhaps you already know why people buy, but do you know all 51 reasons? The more of those reasons you know, the better you'll be able to market. Geoff Ayling, in his superb book, "Rapid Response Advertising," provides wannabe marketers with a full fifty reasons why people buy. There are really far more than fifty, but I have a feeling that these fifty will get your creative juices flowing. People make purchases for these, among many, reasons: 1. To make more money - even though it can't buy happiness 2. To become more comfortable - even a bit more 3. To attract praise - because almost everybody loves it 4. To increase enjoyment - of life, of business, of virtually anything 5. To possess things of beauty - because they nourish the soul 6. To avoid criticism - which nobody wants 7. To make their work easier - a constant need to many people 8. To speed up their work - because people know that time is precious 9. To keep up with the Joneses - there are Joneses in everybody's lives 10. To feel opulent - a rare, but valid reason to make a purchase 11. To look younger - due to the reverence placed upon youthfulness 12. To become more efficient - because efficiency saves time 13. To buy friendship - I didn't know it's for sale, but it often is 14. To avoid effort - because nobody loves to work too hard 15. To escape or avoid pain - which is an easy path to making a sale 16. To protect their possessions - because they worked hard to get them 17. To be in style - because few people enjoy being out of style 18. To avoid trouble - because trouble is never a joy 19. To access opportunities - because they open the doors to good things 20. To express love - one of the noblest reasons to make any purchase 21. To be entertained - because entertainment is usually fun 22. To be organized - because order makes lives simpler 23. To feel safe - because security is a basic human need 24. To conserve energy - their own or their planet's sources of energy 25. To be accepted - because that means security as well as love To be continued... To give you time to absorb these first 25. #26 - 50 coming soon!

Comments

[Carla Valencia]

Wow!! this are excelent reasons to think about. I never thought about this. Excellent tip!!

[flowerlaine]

Once again information I can use. I really enjoy viewing this web, a great inspiration to me.

[Betty Cleary (Elizabeth)]

Hi Darren, just to say i love your sense of humour, still have tears running down my face from laughting. Keep up the great work. TSTN is making a huge difference to my life.

[Thomas]

Dear sir,

TSTN is wonderful and giving me and my team every day some motivation tips.The 51 tips by
Darren Hardy is really motivative and these tips give some extra boost to my life

Best of luck

Thomas